Odne Clean—with its 190 µm tip, the thinnest dental fluid-delivery tip on the market.

Odne Clean offers a novel approach to root canal disinfection, simplifying and accelerating the process. It creates a hydrodynamic cavitation cloud inside the root canal using only saline solution (sodium chloride) as the main irrigation medium. The cavitation jet removes debris inside the canals and tubules and increases the effectiveness of the final disinfection rinse with NaOCl. Odne Clean has the potential to reduce the risk of adverse events caused by harsh chemical disinfectants commonly used during root canal disinfection. With its 190 µm tip—the thinnest dental fluid-delivery tip on the market—Odne Clean supports minimally invasive root canal treatments, enabling endodontists and dentists to preserve as much tooth structure as possible. Initial clinical study results indicate that Odne Clean results in less postoperative pain compared to other techniques.

Odne’s Chief Operating Officer and co-founder, Mark Bispinghoff, commented, “With the clearance of Odne Clean, we now have U.S. market approval for our complete product portfolio for Root Canal Preservation (RPT). We are very proud of our team for going the extra mile and would like to thank our partners for their efficient collaboration in performing the extensive testing the FDA requires.”

In 2023, Odne received FDA clearance for Odne Fill, its innovative root canal obturation technique. Odne Fill is the first light-curing root canal filler that instantly photo-cures upon applying Odne Cure, a high-precision laser curing light. Together, these three Odne products represent a game-changing technology platform for minimally invasive Root Preservation Therapy (RPT), allowing endodontists and dentists to accelerate treatment and increase patient comfort.

“We are thrilled to now integrate Odne Clean into our Priority Access Program and make it available to our U.S. customer base,” said Andreas Schmocker, CEO and co-founder. “Our goal with the program is to continue to build strong clinical evidence, and, together with our clinicians, we will transform endodontics with a passion for innovation, scientific advancement, and clinical excellence.”

Odne recently initiated its Priority Access Program for innovative Root Preservation Therapy (RPT) at the AAE annual meeting in Los Angeles. The PAP will form the core of Odne’s scientific and clinical community, transforming endodontics. One initiative of the PAP is to establish a clinical case registry, collecting further knowledge on the clinical use of Odne’s devices for root canal treatment. Participating endodontists get the privilege of being among the first users of Odne’s devices and provide valuable user-related and scientific feedback.

1 Internal pre-clinical and clinical data on file.

About Odne

Odne AG (formerly Lumendo AG) has its roots in a groundbreaking collaboration between two renowned Swiss institutions: the Swiss Federal Institutes of Technology in Lausanne and Zürich (EPFL & ETH Zürich). Founded in 2018, Odne’s journey began by licensing cutting-edge technology assets from these esteemed institutes.

Odne is committed to pioneering the future of endodontics through advanced technology and innovative solutions. Endodontics, the field of dental medicine that deals with root canal treatments, has been marred by complexity and unpredictability. Odne is on a mission to change that.

Root canal treatments have long posed challenges for dentists, with traditionally low success rates ranging from 46% to 91%. With over 60 million annual treatments worldwide, these failures result in significant healthcare costs. Odne’s technology platform seeks to address these issues by offering treatment options for both dentists and their patients. Odne’s medical device portfolio, launched in the U.S. in April 2024, tackles problems such as the debridement and obturation of complex root canal morphologies. Recently, Odne Inc, USA, was founded to support the U.S. launch.

Odne is backed by venture capital funds focusing on healthcare and dental sectors. These include Revere Partners (NY), an independent venture fund providing capital for cutting-edge innovations in oral and systemic health, and NV Capital (LIE), a family-owned venture capital boutique that led the Series A financing. Alongside the lead investors, other renowned funds, such as Dental Innovation Alliance (DIA), Plug&Play, Hatcher, Züricher Kantonalbank, as well as various family offices and angel investors, are supporting Odne’s U.S. market launch.

Odne’s technology platform for Root Preservation Therapy (RPT) includes the first hydrodynamic cavitation device using saline as the main debridement medium and the first all-in-one, light-cured filling material.

Disclaimer: Odne Fill, Odne Cure, and Odne Clean are cleared for use in the U.S.A. only.

For more information, visit odne.co.

Opal by Opalescence Introduces Alcohol-Free Whitening Mouthwash

The new whitening mouthwash gives users that just-left-the-dentist-chair feeling after every rinse. Dr. Brigham Stoker, a dentist and clinical advisor for Opal, specializing in teeth whitening (with over 1 million likes on TikTok) says, “Opal’s Whitening Mouthwash helps users reach their whitening goals, thanks to its alcohol-free peroxide formula that gently foams and whitens teeth by removing surface stains.”

Opal by Opalescence takes pride in using only the safest, most effective ingredients in its product formulas. Dr. Paula Palo, a dentist, periodontist, and clinical advisor at Opal, remarks, “Thanks to Opal’s gentle, dye-free mouthwash formula, users can avoid alcohol-based ingredients in their mouthwash, which preserves their vital oral flora. The addition of hydrogen peroxide makes it an effective daily addition to Opal’s full lineup of teeth whitening products.”

Opal by Opalescence recommends pairing it with Opal’s whitening toothpaste and prefilled whitening trays in Opal’s Brilliant Bundle for a complete teeth whitening routine.

Click here to learn more about Opal by Opalescence, subscribe to our mailing list, and get glowing with Opal by Opalescence at-home teeth whitening! Don’t forget to follow us on Instagram, Facebook, and TikTok, or by searching @myopalsmile.

About Opal by Opalescence

Formulated by the dentists behind Opalescence teeth whitening, the #1-selling professional global whitening brand comes Opal by Opalescence, the brand’s first direct-to-consumer whitening line. It is designed to offer safe, effective, and gentle results users have come to love from Opalescence whitening and can be purchased online and used at home. Opal by Opalescence features a full lineup of whitening products, from prefilled whitening trays to whitening toothpaste and whitening mouthwash.

Get glowing with Opal by Opalescence—a better way to whiten.

Bola

“We’re extremely excited to offer Bola AI to our customers,” said Brad Joseph, VP of product management at Patterson Dental. “Our Fuse customers consistently tell us they love the intuitive nature of using Fuse, and our Eaglesoft customers appreciate how user-friendly Eaglesoft is. Integrating Bola AI’s voice technology provides our customers with another intuitive, user-friendly tool to streamline their workflow, improve efficiency, and save time and resources for their hygienists, office staff, and patients.”

Bola AI’s Voice Perio is the first clinical voice assistant for the dental market to utilize this new age of technology while providing unprecedented ease of use and high speech accuracy. It achieves this by filtering out background noise and non-clinical speech, and it supports both flexible phrasing and a range of clinician accents.

Bola AI’s Voice Perio system enables dental staff to seamlessly record periodontal data directly into their practice management software in real time. It is now integrated directly into the Fuse cloud-based practice management software and Eaglesoft practice management software.

“We’re looking forward to working with the team at Patterson to provide an improved dental experience for professionals and patients alike,” said Rushi Ganmukhi, CEO and founder of Bola AI. “Bola’s integration with Fuse and Eaglesoft is another positive step toward our shared goal of utilizing cutting-edge technology to revolutionize the modern dental environment.”

To learn more about the Fuse and Bola AI authorized integration, visit https://bola.ai/practice-management-partners/fuse/. To learn more about the Eaglesoft and Bola AI authorized integration, visit https://bola.ai/practice-management-partners/eaglesoft/.

About Patterson Dental

Patterson Dental, a subsidiary of Patterson Companies Inc. (Nasdaq: PDCO), connects dental customers in North America to the latest products, technologies, services, and innovative business solutions that enable operational and professional success. Our comprehensive portfolio, distribution network, and supply chain are equaled only by our dedicated, knowledgeable people who deliver unrivaled expertise and unmatched customer service and support. Learn more: www.pattersondental.com.

About Bola AI

Bola AI is the leader in Voice-AI software for dental practices. By harnessing the power of advanced technologies, this platform provides efficient, fully integrated, and highly accurate speech solutions for periodontal charting, clinical notes, and more. With Bola AI, practices can create a smarter patient experience while improving operational efficiency and driving revenue. Bola is headquartered in Orange County, CA. For more information, visit www.bola.ai.

I found myself wandering through a Chanel store, witnessing a mother helping her teenage daughter nonchalantly pick out a bag I have yet to afford, one which I might never afford. They were surrounded by multiple bags proving purchases from the shops on Bond Street. It looked like just another Thursday to them. I was nothing like them, I thought. For me, this was the trip of a lifetime, one I’d waited to take for at least a decade. The more I looked around, the more I decided I didn’t belong. But as I walked the street, with little savings in my pocket, having planned for a splurge after a year of saving while on vacation—a bucket list item—I was bombarded with many considerations.

First of which was: Will the little savings I had in my pocket, from the dinners, shows, clothes, and other unnecessaries I’d given up, really matter if I spend that money? Matter to me, that is, as in physiologically lead to a dopamine surge? And will that undoubted burst of the happy chemical be as short-lived as the ones before? Would a higher amount of money saved, a longer period of time spent saving it, or a splurge on behalf of a significant event, such as an anniversary or milestone birthday, lead to a longer distribution of dopamine? Would anything purchased on Bond Street lead to happiness?

THE PRICE WE PAY

You see, as much as I felt that I didn’t belong on Bond Street, as I looked into the windows of world-class couture designers, I saw my own reflection. I bore a diamond wedding anniversary band, a Van Cleef necklace, a Rolex watch (a 45th birthday gift), a Cartier Love Bracelet (an important 10-year anniversary), Tiffany earrings, my Golden Goose high-tops, and a Gucci Belt Bag. All of which were purchased pre-loved, except for the diamond tennis bracelet that I had awarded myself as a ‘push’ gift from my husband, which has been upgraded more times than my husband is aware of. As much as I felt like I didn’t belong among the many shoppers there, if I were to walk into a YSL, Gucci, or Ferragamo store, that reflection in the mirror told me otherwise. The associates of the glamorous boutiques, there to tend to the rich and famous, might think the exact opposite, too. I wore what Bond Street was selling.

Now, perhaps unlike the men and women who walked into Harry Winston accompanied by chauffeurs and bodyguards (I saw those, too), much of what I had on me took decades of hard work and savings. I didn’t buy them all in a single shopping spree. But what also became apparent to me is that no matter the cost, no matter the occasion, each one of those luxury goods in the life I was living and leading were essentially unnoticeable to me. Yes, I could tell you what they were and how I’d gotten them, but I seldom remembered they were on me. I took them for granted. They were, however, noticeable to others. As I walked into the stores I claimed not to be able to afford, as associates examined what I was wearing, I was just as noticeable as the mother doting on her shopping daughter. What I was wearing made me noticeable; it got me attention, indistinguishable for the hopes of the associates earning a wage.

The unavoidable question that came next was: Did I really purchase those items in celebration of birthdays and anniversaries? Did I save for these items because they made me feel special? Or was the reality that the purchase and ownership of those items made me appear more special to others? That last question hit hard. It hit so hard, in fact—spoiler alert—that I walked away from Bond Street without having spent a penny of my little saved fortune. I gave up on one of the experiences I believed I had looked forward to quite a bit. Why did I do that? What was I trying to prove? Who was I proving it to? It was a decision that kept me awake for days to come.

It was a decision that I’d return to reconsider daily while still within walking distance of Bond Street. It was a decision that I analyzed and overthought. But, in my post-op, now a week out and still within a chance of walking past Bond Street before my return to the States, it’s been one of my favorite experiences. It did hit the bucket list, after all. It’s been one of the things that has freed me, at least momentarily, from the confines of materialistic addiction, from my need to be seen by others, and from the way I dignify and define success. It’s freed me, maybe momentarily, hopefully not, from gaining self-worth based on the things that adorn me.

It’s freed me to believe, within my soul, that I am no more or no less without them. It’s freed me from comparing myself to others. Yes, the others who feel like they are more because they have more. It’s freed me to walk bravely toward finding who I am and why I believe what I believe to be true, essential to my own self-worth.

YOU ARE WHAT YOU WEAR

As individuals, we are layered with our past, our experiences, our desires, futures, hopes, dreams, and realities. We are truly multidimensional beings. Not one better than another; not really, though I fight that belief hard within a political Facebook dispute. We’re just different. Though many people might claim otherwise, might want to believe otherwise, we are all, to a certain degree, dependent on the acceptance and opinion of our culture and our tribe. It is human to want to belong, to be relevant, to be loved. And in turn, we use the information of how we believe others perceive us to define ourselves. We might often be inaccurate in those interpretations, but nonetheless, it’s an essential piece of how we view ourselves in the mirror, factual or not. And thus, in an effort to be liked, in an effort to be thought of as relevant, important, or successful, we succumb to things like shopping on Bond Street (I don’t mean literally here, but rather metaphorically).

We think that if we could shop on Bond Street, we would feel more special and therefore would BE more special. Some people go as far as living beyond their means to make this a reality. As a society, we are all so focused on how we present to the world on the outside. We compare… no… we judge, ourselves as a whole, our quality as humans, based on where we land financially and materialistically next to others. And when we do that, when we focus on the looks of how we present to others, what is it that we are giving up on the inside? When we spend to adorn the outside and don’t worry much about healing the inside, can we realistically ever attain the happiness that we have been led to believe money can buy?

A NOTE FROM A FRIEND

As I was contemplating this all over again during my morning walks, a dear friend, Dr. Laura Schwindt, a Certified Heroic Performance Coach, left me the following message quite serendipitously:

“What is more important? My outer path or my inner path? My outer path feels heavy, and it feels like I’m in a chase I’ll never win. Looking at other people’s success and definition of success. The inner path feels light. It frees me. It takes me on a journey to my soul’s purpose. It lets me express The Source as she wants me to express. The outer path is the ego. Stay true to the inner path; that is the way.”

And this is where it all came together, Laura. You tied it beautifully and put a bow around it. The inner path is defined by our purpose, our passion, and our soul. But it’s only discoverable through a painstaking, often guided process. You can do it with a therapist, a life coach, or even a trusted friend (make sure, if appropriate, you gain the help of a mental health specialist). Sometimes it is the agony of understanding past decisions, maybe trauma, building resilience, it is learning, it is being vulnerable in admitting to being lost and confused… it is those things that lead to the beauty that is within self-actualization. The inner path is just as likely filled with dopamine rushes but on account of discovery, nature, and human connection.

Ego, on the other hand, drives the outer path. It stomps and begs to be noticed. It shouts louder than the source of the inner path. It creates diversions with the promise of materialistic allure. The ego plays on the insecurities you see in the mirror and continues to fool your brain into believing that what you own and how you show it off does, in fact, make you likable, lovable, respectable, and desirable to be around. It fools you into believing that money does, in fact, buy happiness and that there is a mathematical correlation between the two. When we walk that outer path, the ego does deliver. The delivery system is expensive, fleeting, and destructively addicting.

When the delivery system stalls, the burden of the ego makes life feel dreadful and heavy, purposeless and pointless, and like Laura said, ‘heavy,’ until the next hit. Until the next burst. And so, we are willing to chase those hits, no matter how short, no matter how spread apart, no matter the cost. We chase them for the satiety of the ego.

A WALK TO REMEMBER

I have been pondering how to create a message out of this experience, how to bring this discourse to completion, when, again, serendipitously, I saw a post made by Anissa Holmes, founder of Delivering Wow Education, Digital Floss Agency, Dentalflix:

“Your ego is not your amigo. It’s the voice that holds you back, whispers doubts, and keeps you shackled to the opinions of others. But here’s the transformative truth: you are born for greatness. Deep within, you know this. You feel it.

It’s time to rise and live your assignment. When you embrace your true purpose, the noise of others’ opinions fades into the background. You become unstoppable, driven by a mission that’s bigger than any fear or doubt.

Imagine standing tall, fully aligned with your purpose, and taking bold action. This is your moment.”

I got chills when I read it. This was the perfect conclusion—a prayer, a mantra to repeat and hold true each morning and night. Your purpose lies outside of your ego. They are disconnected, opposites. One is demanding and loud; the other is kind, freeing, and light. Stepping into your purpose is akin to coming home. It feels familiar and safe, as if it were always meant to be. Finding it means gaining strength against the ego’s promises. It is trading the strong bursts of expensive and unlasting dopamine, like splurging on Bond Street, for the peace that splurging on discovery and alignment delivers. Ego, quite bluntly, showcases your worth in relation to what others have; it elevates you based on what others don’t have.

When you trust your assignment, available to you only through the process of discovery, thought, and life, the threat of what others may or may not think of you is no longer something that holds you back; it’s no longer something that drives you, either.

My Bond Street experience was the embrace of my assignment at the disappointment of the ego. It was an important exercise in understanding the decisions I’d been making all along—expensive decisions. Will it mean that the next time you see me, I won’t be adorned with the materialistic goods I’d taken a decade to gather? Will it mean that I will toss my Golden Goose sneakers or take off my Tiffany earrings? Probably not… But hold me to not buying a Chanel bag (my bucket list item) in remembrance of this lesson. Hold me to prioritizing the understanding I’ve gained—that worth is unrelated to what I own, what I wear, or how I present. And let that understanding span into your own set of beliefs.

ABOUT THE AUTHOR

Dr. Maggie Augustyn is a practicing general dentist, the owner of Happy Tooth, a faculty member at Productive Dentist Academy, an author, and an inspirational speaker. She obtained her Doctorate of Dental Surgery from the University of Illinois at Chicago (UIC). Augustyn is passionate about reading, researching, writing, and speaking on topics that encompass the human experience, including our struggles, pain, and moments of vitality.

Her personal mission is to inspire individuals to embark on a journey toward a more authentic self-actualization. She has a notable presence in the media and is a frequent contributor to Dental Entrepreneur Woman. Dr. Augustyn takes great pride in her role as a contributing author to Dentistry Today, where she publishes a column titled “Mindful Moments.”

She has also been featured on various podcasts and is a sought-after national speaker, emphasizing the significance of authenticity and self-discovery.

FEATURED IMAGE CREDIT: EB Adventure Photography/Shutterstock.com.

What is A/B Testing?

In simple terms, A/B testing compares two versions of something to see which performs better. Marketing professionals use A/B testing to refine ad copy and select images for landing pages and social media ads, among other things. Running an A/B test allows the marketing agency to better understand what attracts and engages patients most effectively.

Why Dental Practices Should Use A/B Testing

Every new patient counts, and A/B testing can increase the chances a patient will choose your practice by improving engagement with your practice’s marketing channels. In fact, A/B testing can achieve quite a bit, including:

Create Compelling Online Ads

A/B testing copy and visuals on platforms like Google and Facebook can determine which phrasing, imagery, and combinations generate the most engagement and new patient inquiries. For example, publishing the same Google ad with different headlines or images can show which one motivates more people to click through to a landing page or call the practice.

Design Attractive Landing Pages

For a landing page to be effective, it has to pique the patient’s interest and get them to act, whether that be to call a phone number, fill out a form, or something else. Testing two landing page versions—different layouts, headlines, images, calls to action, etc.—can determine which resonates more with the type of patient your practice is seeking to attract.

Boost Patient Engagement

Visual content is crucial for capturing attention on social media and in online ads. For example, A/B testing can determine whether patients prefer to see video testimonials or before-and-after images. Creating marketing content that keeps patients engaged is no longer a mystery when you understand what your audience (potential patients) wants to see.

Support Marketing Decisions

A major benefit of A/B testing is gaining the ability to make marketing decisions based on facts. Analyzing test results provides real data to guide current and future marketing campaigns, content strategies, landing page designs, and more, removing any guesswork from the equation. The importance of making data-driven marketing decisions cannot be overstated.

How to Conduct an A/B Test

The concept of A/B testing seems simple enough, but the reality is a little more complex. A/B testing takes time and usually involves several variables. Setting up a test, executing it correctly, and interpreting the results is not always straightforward. Hiring a marketing agency is the best strategy if your internal marketing team is not familiar with the process. A professional marketing agency will have the expertise and tools to design and conduct an A/B test, analyze the data, and provide actionable insights. An experienced marketing agency can:

• Design effective tests by developing hypotheses and creating meaningful variations
• Manage multiple tests and ensure their proper execution
• Analyze test results, providing reports and recommendations
• Propose marketing strategy adjustments based on the outcome

A dental practice that incorporates A/B testing into its overall marketing strategy can easily gain a strategic advantage because very few are using this powerful tool. Whether you want your internal marketing team to handle everything or you decide to hire a professional agency, A/B testing will help you better understand your patients and make more informed and profitable marketing decisions.

ABOUT THE AUTHOR

With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich-Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency.

Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.

She can be reached at (800) 689-6434 or via email at jackie@mydentalagency.com.

FEATURED IMAGE CREDIT: Jack_the_sparow/Shutterstock.com.

“I wanted to have more tools in my toolbox to help our patients and meet their needs, especially those with anxiety and other special needs,” Dr. Sheffield said. She first heard about their use at pediatric dental conferences and noticed additional research indicating positive results, including a recent study published by the American Academy of Pediatric Dentistry (AAPD) that found weighted blankets reduced the need for protective stabilization during minimal sedation dental visits.

The practice purchased special medical weight-graded blankets made for dentistry that fit the dental chair. The office uses various weights to match no more than 10% of a patient’s body weight, so they cannot be used with children under 30 pounds. They are also not used on patients with skin conditions or those who have had seizures and are sanitized with medical-grade wipes between uses.

The team consults with the children’s parents and/or caregivers before introducing the blankets and obtains permission ahead of the procedure to use them. Additionally, every clinical teammate is trained on protocols for the blankets’ use. Over the last year, Dr. Sheffield says the office used weighted blankets for approximately 75% of patients undergoing procedures, with limited use during hygiene appointments.

“I see a lot of special needs children with anxiousness and anxiety disorders. The weighted blankets help to alleviate their anxiety so they can listen to what I have to say to treat them. I’ll do everything I can to make a child more comfortable. The blanket helps to reduce my patients’ anxiety when they get in the chair. It’s like they’re getting a big hug,” Dr. Sheffield said.

The Columbia office of Creston Dental sees more pediatric patients with special needs than other offices. Because of this, the office has other methods to support patients with anxiety-reducing techniques beyond weighted blankets. The team prepares and tailors planned treatment ahead of the patient visit to adapt to each patient’s individual needs. Dr. Sheffield is committed to making everyone in her chair feel safe and comfortable.

“We have some patients who become anxious when they hear the louder dental tools. One patient who experiences this loves Taylor Swift, so I have her music playing when the patient arrives to make them more comfortable during procedures that require the louder dental tools,” Dr. Sheffield said. “We also have a bravery bell in the office for patients to ring after their treatment to acknowledge their work during the appointment and reinforce positive experiences during their visit.”

Central to Benevis’ mission is ensuring that every child and family can easily access essential dental care. For disadvantaged families that find it hard to locate a dental provider who accepts self-pay, Medicaid, or Children’s Health Insurance Program (CHIP) plans, identifying a dentist who also supports special needs patients can be an even greater challenge.

“We must work harder to give every child access to high-quality oral health in a compassionate and caring environment. Because of the population that our supported offices serve, pediatric patients often have more complicated dental needs as well as behavioral needs that can make dental care and procedures stressful,” said Benevis CEO Bryan Carey. “We applaud Dr. Sheffield’s efforts to innovate and look for new ways to meet patients’ needs and make them more comfortable so they can trust their dental home and return knowing they will be taken care of in many ways.”

The Columbia office will continue to monitor patient and caregiver feedback related to the blankets. Their learnings are being shared with other Benevis offices in 13 states and the District of Columbia to determine if they will be implemented in other locations in the future.

About Benevis

Benevis is a leading dental healthcare delivery organization for practices focused on delivering life-changing oral care and orthodontics to underserved communities. Through comprehensive care and operational services that expand access to dentistry, Benevis has a 20-year history of providing the highest quality care to approximately 5 million children and adults. Its network reaches more than 100 locally branded dental offices across the U.S. that deliver treatment through 1.4 million visits each year. Benevis also advocates for programs and legislation that ensure all families have access to the oral healthcare they need and deserve. For more information, visit Benevis.com.

Courtesy of MOON Oral Beauty

Ditch the expensive whitening appointments and discover a faster and easier way to brighten, protect, and refresh your smile. The Platinum Pro Glow Teeth Whitening Device is clinically proven to whiten teeth up to 18 shades in just one week when used twice daily for 5 minutes per session. It powers MOON’s most advanced Platinum Express Dissolving Whitening Strips, formulated with enamel-protecting Hydroxyapatite for safe use on sensitive teeth and vanishes in under 10 minutes. The gentle application is mess-free, with no rinsing or removal required. Beyond advanced whitening with blue LED light, MOON is integrating new LED light therapy frequencies to deliver triple the oral care benefits in a single session.

Personalize your oral care treatment with three specifically engineered modes to transform your smile. Utilize blue light for teeth whitening, or let the device automatically cycle through each light interval (5 minutes per light) for maximum benefits. A full cycle through all settings can be completed in just 15 minutes. As proven by clinical studies:

• Blue light: Activates hydrogen peroxide in the teeth strips to accelerate whitening results.
• Red light: Minimizes immediate, interim, and persistent tooth hypersensitivity and reduces periodontal inflammation to support advanced gum health.
• Yellow light: Increases mouth hydration, cleansing your mouth and neutralizing odor to support fresher breath.

“With the latest advancements in LED technology and the fast-growing beauty device market, there was a white space for MOON to create something powerful in oral care that merges cosmetic whitening with oral health,” said Shaun Neff, Co-Founder of MOON Oral Beauty and Beach House Group. “We wanted to create an at-home product that could address multiple oral care concerns without forcing a 5-step routine on consumers. MOON is disrupting the industry with a new teeth whitening device that simplifies the routine through powerful triple light technology.”

An independent consumer panel study* saw impressive results after one week using the MOON Platinum Pro Glow Teeth Whitening Device:

• 94% agreed their teeth were noticeably whiter after one week.
• 90% agreed their breath felt fresher after one week.
• 90% didn’t experience sensitivity.
• 87% agreed it delivered professional-level teeth whitening results.

“We’ve used LED blue light technology in our practice for decades as it accelerates the whitening process,” said board-certified dentist Julie Cho, DMD. “So the fact that MOON has included this along with red and yellow light to optimize oral health, all in a handheld device, is truly innovative and unparalleled. The Platinum Pro Glow Teeth Whitening Device is a great way to maintain and enhance oral health and the look of the smile between dental visits.”

The kit retails for $129 and includes a lightweight, cordless LED device, one week of treatment (28 Platinum Express Dissolving Whitening Strips), and a travel case for convenience and storage. Shop the Platinum Pro Glow Teeth Whitening Device today at www.moonoralbeauty.com and at Ulta and Amazon in early September 2024.

*In an independent one-week consumer panel study with 77 participants using the Platinum Pro Glow Teeth Whitening Device.

“NovoHealth Dental has demonstrated that its pre-emptive claim quality assurance checks, reliable fraud detection, and accurate clinical assessments can deliver significant ROI,” said Jim Hinkle. “With the platform’s ability to securely and successfully analyze millions of claims flowing through high-volume, real-time environments, NovoHealth Dental is the right AI for U.S. dental insurers who want and need the best-in-class, enterprise-scale dental AI solution.”

Jim has an outstanding track record in helping customers succeed with performance improvement, digital transformation, and healthcare analytics technologies. He joins NovoDynamics after serving for half a decade as Senior Vice President of Sales for Health Data Management Solutions, a CVS Health/Aetna Health Analytics Company, and several years as VP of Business Development for Philips Consulting. Over the course of his career in the healthcare industry, Jim has held leadership positions with responsibilities ranging from Strategic Operations to Strategic Partnerships. Jim currently serves as a Board Member for the Integrated Benefits Institute, a non-profit that provides unbiased research and insights to help employers and providers make health decisions that positively impact the “3Ps”: people, productivity, and performance.

According to David Rock, Chairman and CEO of NovoDynamics, “NovoHealth Dental has been proven at major U.S. dental insurance companies, so we are well positioned for continued growth. We look forward to having Jim apply his expertise to expand our customer and partner relationships.”

Jim earned his Master of Health Administration (MHA) from the Medical University of South Carolina, specializing in Operations and Financial Health System Management, and his BA in Political Science from the College of Charleston, focusing on International Relations, Middle Eastern Politics, International Conflict, and War and Diplomacy.

About NovoDynamics, Inc.

NovoDynamics provides artificial intelligence (AI) solutions that address critical healthcare challenges, save payers and providers time and money, and help improve the quality of care for patients. The NovoDynamics® NovoHealth® Dental platform analyzes dental insurance claims in real time, delivers accurate clinical assessments, helps deter fraud, waste, and abuse, and supports more consistent plan payments. NovoDynamics, an In-Q-Tel portfolio company, has been applying its proven AI expertise and advanced image processing technology to solve complex problems for governments, commercial enterprises, and academic institutions since 2001. For more information, follow NovoDynamics on LinkedIn or visit NovoDynamics.com.

FEATURED IMAGE CREDIT: Miguel Á. Padriñán from Pexels.com.

The addition of i-dental’s network and infrastructure will enhance Ultradent’s ability to better serve dentists worldwide. With i-dental as the company’s most recent acquisition, Ultradent now has offices and subsidiaries in 12 countries.

“With the help of the talented team members of i-dental, Ultradent will be able to empower more clinicians to provide better care for their patients,” says Ultradent President and CEO Dirk Jeffs. “Ultradent has a longstanding connection with i-dental and founder Gintaras Dapkus, whom we met 25 years ago when he attended one of our educational events. Both companies are driven by a shared mission—the mutual admiration, innovative spirit, and vision between Ultradent and i-dental make this a seamless partnership that will benefit oral health globally.”

Founded in 1992 by Gintaras Dapkus, i-dental began as a dental supply company and transitioned into a manufacturer of dental materials—top products include composites, glass ionomers, etchants, liners, and prophy paste. i-dental is ISO certified and has recently passed an MDR audit. Dapkus will remain a minority owner and continue in active i-dental management. “I am thrilled about this new chapter for i-dental, Ultradent, and oral health care providers around the world,” says Dapkus. “This partnership opens up incredible opportunities for innovation, growth, and improving patient care.”

About Ultradent Products, Inc.

Ultradent Products, Inc., is a leading developer and manufacturer of high-tech dental materials, devices, and instruments worldwide. Ultradent’s vision is to improve oral health globally. Ultradent also works to improve the quality of life and health of individuals through financial and charitable programs. For more information about Ultradent, call 800.552.5512, visit ultradent.com or find us on LinkedIn, Facebook, and Instagram.

About i-dental

i-dental, founded in 1992 in Šiauliai, Lithuania, is a leading manufacturer of innovative medical devices, dental materials, and cosmetics, recognized for its ISO 13485 certified quality management system and CE-marked products. The company exports to over 80 countries, prioritizing high-quality, user-friendly products that meet international standards and customer needs. Learn more at www.i-dental.lt.

“For the most part, dental marketing focuses on the number of patient leads generated,” said Winans. “But the real key to long-term success is attracting patients who truly appreciate the unique qualities of the dentist, so they turn into raving fans for the dental practice and generate referrals and strong word-of-mouth advertising.”

Some of the primary topics scheduled to be explored during the 60-minute session include:

• Discover why you keep attracting the wrong kind of patients who don’t value what you do.
• Identify your target patient avatar, understanding where they live and what they value.
• Apply your perfect patient profile with optimized marketing strategies that reach your prospects where they already are.
• Learn how to personalize your marketing in a way that makes your perfect patient feel seen and heard.
• Determine the key questions to ask to help develop a unique brand message that communicates your dental marketing DNA.

Dentists will also be able to ask questions during a live Q&A session following the webinar.

To learn more about the webinar, please visit the registration page and reserve your spot.

About Golden Proportions Marketing

Golden Proportions Marketing is a full-service dental marketing company founded in Pennsylvania. With more than 20 years of experience serving clients across the country and a nationwide team of marketing experts, they are recognized as one of the leading marketing agencies in the dental industry.

For more information, please visit www.goldenproportions.com.

FEATURED IMAGE CREDIT: Photosforyou from Pixabay.